Book: Designing Brand Identity: An Essential Guide for the Whole Branding Team - Wiley

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Book: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development - HOW Books

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Book: Designing Brand Identity: An Essential Guide for the Whole Branding Team - Wiley

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Book: Positioning: The Battle for Your Mind - McGraw-Hill

Book: Archetypes in Branding: A Toolkit for Creatives and Strategists - HOW Books

Book: Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management - Wiley

Book: Aaker on Branding: 20 Principles That Drive Success - Morgan James Publishing

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Branding Popular Q&A

Q: What is Brand?
A: Brand is often the company name or logo referenced for a specific business. 'Branding' is when their name, logo or company specific identifiers are strategicall... Read More »

Q: What is a Brand?
A: A brand is a name for or a trademark claimed for a certain product or service by either an individual or a company. A brand helps others know and identify the p... Read More »

Q: What's in a Brand Name?
A: If you're equipping your kitchen for the first time or need to replace a full set of cookware, you'll find a number of quality brand name sets to consider for u... Read More »

Q: How to Create Email Branding.
A: 1. Define your niche. To build a strong brand, you need to have legitimacy with your readers. What's your expertise? What can you write about with enough author... Read More »

Q: How to Make a Name Into a Brand.
A: 1. Develop a company foundation, culture, mission, vision and values that play a role in developing the company's name into a sustainable brand. Use this founda... Read More »

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